New Research by ARE Professor Villas-Boas and Colleagues in the News

July 29, 2020

The authors find that consumers process nutrition information differently depending on which and how many claims are displayed and that consumers prefer products labeled with a single claim overall. Quoted in Business Insider, Keisel says "Our most important result reported here is that voluntary nutrition front of package or shelf labels may not be a panacea when trying to inform consumers about healthier food options."

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