Earlier this month, ABC News reported that 14 people were described as ill, possibly due to a salmonella outbreak in Alabama. Though infestations of salmonella happen almost every year, during the outbreak from 2010, there were 1,939 reported illnesses that were likely associated with shell eggs. This can lead one to believe that product sales of the item in question may decline. 

Read the AAEA: Applied Economic Perspectives and Policy publication by Toledo and Villas-Boas here.