Sofia Berto Villas-Boas



U California, Berkeley - Department of Agricultural & Resource Economics, 232 Giannini Hall, CA 94720-3310

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  • SPUR .

  • Breakthroughs Article Recycling Centers project .


    • "Measuring Consumer Responses to a Bottled Water Tax Policy.", Berck, P., J. Moe-Lange, A. Stevens, and S. B. Villas-Boas, 2016, Working Paper Link, American Journal of Agricultural Economics, 98 (4): 981 - 996; Link . LSE Blog .
    • Allain , M-L, C. Chambolle, S. Turolla, and S. B. Villas-Boas, "The impact of Retail Mergers on Food Prices: Evidence from France," Link to CUDARE working paper., Journal of Industrial Economics, Volume 65, Issue 3, September:469 - 509. DOI: 10.1111/joie.12153
    • Heredia-Colaco, V., R. C. Vale, S. B. Villas-Boas "Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation.," Journal of Business Ethics, Journal of Business Ethics, (2017).
    • Villas-Boas, S. B., Jenny Fu, G. Judge. 2015."Benford's Law and the First Significant Digit Distribution of Economic Behavioral Micro Data," Physica A: Statistical Mechanics and its Applications, 486 (2017) 711 - 719, Link .
    • "Safe or Not? Consumer Responses to Recalls with Traceability", Toledo, C. and S. B. Villas-Boas, 2016 Link , forthcoming, Applied Economic Perspectives & Policy.
    • Hallstein , E., J. Hilger, A. Stevens, and S. B. Villas-Boas, "Estimating Consumers' Willingness to Pay for Environmental Sustainability Labeling." CUDARE Working Paper forthcoming, Environment and Resource Economics, Publication Link .


  • Economist on Libor Paper

  • Chicago Booth Review on Generic Purchases Paper.

  • Water Tax Blog LSE


    • "Incentivizing Pro-social Behavior in Governance: The Effects of Revealing Peer Rankings on Voluntary Service." Sofia B. Villas-Boas, E. Deakin, B. Taylor, 2016, Link to Working Paper .

    Kyle Emerick, Rebecca L. Taylor, Timothy Park, and Sofia B. Villas-Boas, "The Foreclosure Crisis and Consumer Expenditures: Evidence from over 2 Billion Grocery Transactions".

    Perloff, J., T. Shih, S. B. Villas-Boas, “Measuring the Effect of Shelf Display Changes on Product Sales.”

    Jessica Rider, Peter Berck, and Sofia B. Villas-Boa, "Eating Healthy in Lean Times- The Relationship between Unemployment and Grocery Purchasing Patterns ".

    Hamilton, S., E. Ligon, D. Sunding, and S. B. Villas-Boas, “The Impact of AB32 on the Competitiveness of California Food Processing Industries.”

    Bonnet, C., J. Hilger, and S. B. Villas-Boas, "Assessing Consumer Valuations of Product Quality in the Form of Expert Opinions."

    The Sideways Effects of Wine, joint with Frederico Finan.

    Grocery Store Shelf Labels, Nutrition Information, and Consumer Choice, joint with Kristin Kiesel, Jill J. McCluskey, Hayley H. Chouinard, 2007.

    Identification of Pass-Through, joint with Rebecca Hellerstein.

    Cross-Category Effects, Multimarket Contact and Strategic Pricing

    Environmental Regulation and Arbitrage in Wholesale Gasoline, joint with Justine Hastings.

    Last updated 2018-2025