Spring 2009

1 - OPEC - Lecture 5. Ashley Trott,Sam Holmberg and Sarah Wong, Opec , version with no images pdf version ..

2- Ready to Eat Cereal Industry - Lecture 10. Olive Oil Extra Virgin Certification.

3- Alcoa . - Lecture 12.Balveen Singh, Vanessa Tomes, Fatima Luna, Lillian Jue, and Xi Chen.

4- Utah Pie - Presention , Lecture 15 March 19th. Leonard Wong, Ryan Kent, Nathan Lau.

5 - Marketing Orders Lecture 14. (Orie Guo - report due April 29th).

6 - Joint Executive Committee Cartel - Lecture 17, April 2nd. Natalie Sit Yin Ho, Shu Hang Kwan, Jane Li, and Amy (Yikam Law), and Kaying Lui .

7 - Predation ATT Tobacco - Lecture 17. AVAILABLE.

8 - Microsoft , Lecture 18 - April 7th, Joanne Tang, Ki Tai Choi, JingZhi Qiang, Tae Yang Park,Wen Fang.

9 - Mines and Utilities Contracts Joskow - Lecture 19, April 9th, Wen Chuan Yi (Anita), Denny Tran and Erik Fernandez.

10 - Franchising Lecture 19, Michael Cheng , Lina Phan, In,HyunJoo/Lee,Chi eun/Ha,Betty/Jung,Jennifer.

11- Carbon Print, Pollution Big Top Ten - Lecture 21, April 16th - Amy Ng, David Lum, Milana Ruffin and Alana Lemarchand.

12- Restaurant Hygiene grade cards regulation - Lecture 22, April 21th, Ziyun Yvonne Zhuang, Jay De Jesus, Nicholas Tse, and Melissa Gonzales.

13 - General Advertising,- Lecture 23, April 23rd. Alvaro Leiva, Kenny Lo, and Xu Wen.

14- General Advertising Got Milk - Lecture 23, April 23rd, Michael Ray, Daphnie Ng and Daniel Ya,n and Toni Xiao-yang Yang.

15 - Regulation and the effects of the DOJ Leniency Program - Lecture 23, April 23rd, John Cortez, Yi Wang , and Kathleen Wong.

16 - Enron - Lecture 24, April 28th, Alexis Nunez, Diana Rosas, Jessica Meza-Dominguez, Mary Love, and Saul Chavez.

17 - De beers Lecture 24, I will prsent this during this lecture April 28th.

18 de Beers, report due April 29th, Tara Moayed, Tyler Higgings, Kelly Koay, Luke Langon, and Jennifer Nguyen.

19 - De Beers Project report due April 29th: Praneet Row, Salehah Rao Hassan, Miles Timpson.

20 - Introduction to Biofuel - Lecture 25, April 30th, Nan Shi, Doris Yu, Songxu Wu, Hui Becky Li.

21 - Biofuels - Lecture 25, April 30th, Bing Liu, David Roh, Juan Shishido, Lisa Garrett.

22 - Food Prices in Ag Markets Lecture 26, May 5th, Rocky Hong, Greg Haugh, Kenny Valkenier and Kate Hammond

23 - Food Prices Part two Lecture 26, May 5th Monika Roy, Jannicka Murphy, Elena Mckinstry, Lihn Nguyen.

24 - Products Manufactured by Inmates, Lecture 27, project due April 29th - Vanessa Angle, Angelica Flores, Maria Garcia.

25 - P G and E - George Otiono, Tracy Qiu, Michaelyn Wipf. - Presentation April 29th 2:30 226 Giannini.

26 - Zipcar Project - Phillip Cory, Kaitlin Jaffe, Taj Walton and Tulsi Patel, May 7th, Thursday presentaiton during lecture.

27 - AIG - Matthew Fong, Yesl Lee, Minkyung Lee, Koochul Jung, presentation May 1 OH 4:20.

28 - Browser Market Competition - Charles Liu

Spring 2008

1- What car should I drive? car sharing vs owning car, Ken Chu, Elliot Deal, Betty Hui, Jennifer Tse, Natalie Kwan

2- Sephora and Sephora.com Strategy, Gloria, Madeline.

3- AMD-Intel antitrust battle, Prashant, Helen, Ted,Paul, Georgia, and Jimmy

4- Starbucks in ASUC? , Project, Paul Tuan,Lawrence Keung,Cathine Lam,Lanna Zhou,Ho Sum Wong,Kento Matayoshi,Tiffany Cheung,Tommy Zhou,Kathy Nguyen,Vincent Luo

5- Alcoa Price Dsicrimination and Vertical Integration Argentina, Ethan, Samantha, Yeohyun.

6- Utah Pie Samira.

7- Microsoft Project , Tim, Jayoung, Insung.

8 - Grade Cards in La , Dmitri, Anna, Michael and Sofia.

9 - DeBeers' Diamond Cartel, Kevin Kailath, Nhung Tran, Patrick Golden, Luke Madera, and Tony Pezzati.

10 - Yahoo Microsoft: A Horizontal Romance, or a Broken Relationship , Ryan, Cristy, Alexis, Joe.

11 - The SouthWest Effect , Alex Ang, Carmen Wong, Jessica Moran, Luciana Cook and Marisol Gonzalez

12 - Used Books , Yi-Ling and Tzu-Chen.

13 - Tata Motors , Kinndy, Grace, Jeannie, Kelley.

14 - World of Warcraft , Zhitao (Robert) Zhao

15 - Nafta , Ivette Ale

16 - Wii and PS3, Mayumi Sampei Beom Seok Chang Fukumi Watanabe Ashley Kim Elisa Yoshigoe Yoon Young Joo

17 - Breaking the Cartel ,Tamie Tran, Jason Shen, Michael Mejia, Ashley. Will Cole, Jennifer Ly .

18 - Format Wars, Blake

19 - Costco, Eric, Marcus

20 - International versions of textbooks, Xiang Min Li

21 - Standard Oil, Adam Walukiewicz.

22- E Waste, Script of Interview , Ahmed and Tanveer.

23 - Levis, Young Lee James Moon and Mike Lin

24 - Ye Olde Prostitution- Market Behavior in the Industry , Colin and Blake.

25 - Automobile Industry, Kim

26 - Advertising Commodities , Maria Long

Spring 2007

1- Utah Pie Case , Katherine Perdiguerra and Jessica Lee.

12-The Value of Vanity , Robin Rothfeder.

Spring 2006

1- More Ways to Price Discriminate: Alcoa, Vertical Integration, and Intertemporal Pricing , Tatyana Deryugina

2- Utah Pie vs. Continental Baking , Abigail Hernandez

3- Competition for Google AdWords , A.P.

4- The Role of NGO , J. H.

5- Walmart Banking , Jae, Grant, Sung, Jih-Yi.

6- Mercury Advisories and Fish Consumption , Patricia Javier, Hobab Lin and Rachel Smith.

7 - De Beers - Rulers of the Diamond Industry , William Yu.

8- Netflix , Shoichi Tamura, Vivvek Desai.

9- Southwest Airlines: Capturing Surplus, Han Yi Kim.

10- Economics of Information , Steven Ball.

Spring 2005

1- Alcoa and Vertical Integration Kyle Emerick

2- Gas Prices in CA: A Closer LookMichael Colvin

3- The international diamond Cartel , Ivona Vogelsang

4- Achieving Equitable Sustainability ,Claire Wineman

5- Forest Certification , Jessica Shipley

6 - Solar home Bill SB1 , Emily Giles

7 - Gasoline and Price control , Janet Ng

8 - The Economics of Biomass , Tu-Uyen Do

9 - BART , Winnie Kam

10- Toyota and the environment , Miguel Ignacio, Tatsunori Enoeda, Ei Pa Pa

11 - United Sates vs. Dentsply Inc. , Andrew Suh

12 - California Energy Crisis , Ian Tsan

13 - Gap , Don Chelemedos

14 - The Eoonomics of the NBA , Adam Berke

15 - Is downloading music wrong? , Jason Kim

16 - Biodiesel , Ankit Vyas

Spring 2004

1- Slotting Allowances Anjali, So Ra, Anna, Jack

2- Wilk vs. the American Medical AssociationLindsey Adams

3-Market Power in the Academic Publishing Industry Jeff Malawy

4-Third-Degree Price Discrimination practices in ski resorts Jamie, Christopher, Rosetta

5- On the Method of Empirical Research in Economics: One appl ication to daylight saving Brian Gross

Spring 2003

1- Grocery Store Pricing - Collusion or Competition. Small Store Strategies. Karyn Massey, David Yu.

2- The rise in demand for organic and natural foods: Case of Meat. Analyze why there is increasing demand for these products. Discuss the market power of firms currently in this industry, both producers and retail stores and the effects on price levels, product differentiation and consumer demand. Andrew (spikeman)

3-Topic: Microsoft on Price discrimination. I am going to focus on the Predatory Pricing part of Price discrimination. Description: There has been much controversy about whether Microsoft is a monopoly. If it is a monopoly, is it good for the consumers and the public? I will go in detail regarding the pros and cons. In all this, I will talk about what a monopoly is and where Microsoft stands as a natural monopoly and review what we have covered in class about monopolies. Then I will talk about the Predatory pricing part of price discrimination and how it ties with Microsoft. Using graphs and charts, I will prove that Microsoft indeed is a monopoly and how the public loses while Microsoft profits. Conclusion: Microsoft is a monopoly using predatory pricing. It hurts everyone and Microsoft is better off. William Ma.

4- Causes and Effects of Market Power in the Pharmaceutical Industry. Id like to research market power in the pharmaceutical industry. Look at the C4 and HHI values to get an interpretation of how the market is shared among the big companies. Investigate the possible causes and effects of market shares in this industry. Some causes that I want to look into are patents, research and development investments, restrictions to entry, and government regulation. I also want to look into how the market power affects firm strategies in pricing, advertising, and other strategic behavior. Monika Proctor.

Additional Topics

5-Marketing orders : the case of Dairy

6-Quotas, Auctions for the right to use a common property resource

7-Environment Regulation as barriers to entry

Proposal

CALPIRG s recent report, Ripoff 101: How the Current Practices of the Publishing Industry Drive up the Cost of College Textbooks , documents the skyrocketing cost of college textbooks, and reveals how publishers use a number of gimmicks to unfairly drive up the cost of textbooks. The report was widely covered in the media, including:

The San Francisco Chronicle Link SFChronicle here ;

The LA Times Link LA times here.