Syllabus: EEP 141
Industrial Organization of Agriculture and Food Markets
Lecture Schedule and Reading Assignments

Reading Materials:

(1) Reader. Contains readings from Food and Agricultural Marketing Issues for the 21st Century, The Food and Agricultural Marketing Consortium, and Food and Agricultural Markets: The Quite Revolution, NPA #270, as well as other assigned readings.

(2) Case Studies manual.

(3) Lecture notes/Class handouts. These materials can be handed out during class, on website, or available at Copy Central for duplication. Students are responsible for securing a copy of these materials.

(4) Reserve Book Desk. A number of supplemental readings will be placed in the library Reserve Book Section. These readings are intended to provide more indepth background, particularly in case study discussions. Included in these readings will be the case studies which will be discussed in the final third of the class.

Schedule: The following schedule (temporary draft) lists the date and subject followed by the reading assignment. The number in parentheses ( ) indicates the source of the reading.

8/25: Overview of Class and Review of Theory and Concepts

(1) Economic Concepts, J. Siebert.

(1) Public Welfare & Economic Science, L. Tweeten.

(3) Lecture notes/Class handouts.

(4)

8/27: Overview of U.S. and California Agriculture

(1) An Overview of California Agriculture, J. Siebert;

(1) Overview of the Food Marketing System, J. Siebert.

(3) Lecture notes/Class handouts.

(4)

9/01: Industrialization

(1) The Industrialization of the Food System, A. Barkema, M. Drabenstott, and M.L. Cook.

(3) Lecture notes/Class handouts.

(4)

9/03: Globalization of the Food Marketing System

(1) Globalization of the Food Industry, D. Henderson and C. Handy.

(1) New International Linkages Shaping the Food System, R. Goldberg.

(3) Lecture notes/Class handouts.

9/08: Environmental Linkages

(1) Linkages Between Environmental Policies and Agricultural Marketing, E. van Ravensway.

(2) Case Study: Agriculture and the Environment in the European Union, P. Szmedra.

(3) Lecture notes/Class handouts.

(4)

9/10: Consumerism

(1) Changes in Food Consumption from Mass to Niche Markets, J. Kinsey.

(1) Changing Societal Demands, J. Kinsey.

(1) Food Market Characteristics, C. Bruhn.

(3) Lecture notes/Class handouts.

9/15 Technology

(1) Changes in Technologies: Opportunities and Challenges for American Agriculture, M. Phillips.

(1) Biotechnology and the Globalization of the Food Industry, R. Stacey.

(1) Testimony Before the House Committee..., J. Siebert.

(1) In Defence of the Demon Seed and Food Fights, The Economist.

(1) Seeds of Disaster, Prince Charles

(1) A Royal Pain in the Derriere, H. Miller

(2) Case Study: The Changing Structure of the Seed Industry

(2) Case Study: Mechanized Agriculture and Social Welfare: The case of the Tomato Harverster, D. Seckeler and A. Schmitz.

(3) Lecture notes/Class Handouts.

9/17: Review of Factors Changing Agricultural and Food Markets

(3) Lecture notes/Class handouts.

9/22: First Midterm

9/24: Rationale for Intervention Through Public Policy

(1) Implications for Public Policy, O'Brien.

(1) Rationale for Public Intervention in Food and Agricultural Markets, D.I. Padberg and A. Love.

9/29: Antitrust Policies

(1) Concentration and the Food System - The Role for Public Policy, D. Sumner.

(1) Antitrust Policy, R. Cotterill and J. Brock.

(1) The Economics of Antitrust, The Economist.

(3) Lecture notes/Class handouts.

10/01: Farm Policy History

(1) Appendix II Glossary of Terms, K. Lipton.

(1) Appendix III Major Agricultural and Trade Legislation, 1933-96, K. Lipton and S. Pollack.

(1) Appendix IV Commodity Provisions table, 1989-2002, B. Just and F. Nelson.

(3) Lecture notes/Class handouts.

10/06: The 1996 Farm Bill (Part I)

(1) Management Changes and Impacts of the 1996 Farm Act, W. Johnston and L. Schertz.

(2) Case Study: Dairy

(2) Case Study: Cotton

(2) Case Study: Beef

(3) Lecture notes/Class handouts.

10/08: The 1996 Farm Bill (Part II)

(1) Five Litmus Test Issues, R. Innes

(1) The Economic Setting for U.S. Agriculture, D. Ray

(1) The 1996 U.S. Farm Act increases Market Orientation, C. E. Young, P. Westcott.

(3) Lecture notes/Class handouts.

10/13: Trade Policy

(1) Farm and Food Trade in a New World Order, D. Swanson.

(1) International Trade and California Agriculture, C. Carter and D. Sumner.

(1) World Trade - Fifty Years On, The Economist.

(1) Agricultural Trade Policy, P. Rosson and C.F. Runge.

(1) New Directions for U.S. Agricultural Exports, M. Drabenstott and A. Barkema.

(1) Trade Competitiveness of U.S. Agriculture, T. Vollrath.

(1) Trade Agreements: Liberalizing Multilateral and Regional Trade, B. Krissoff and D. Roberts.

(1)Better Than Aid; The Uruguay Round...and Round, The Economist.

(1) GATT: Not a Good Deal for Everybody, The Washington Post.

(3) Lecture notes/Class handouts.

10/15: Environmental Policy

(1) Use and Control of Agricultural Chemicals in the U.S.: Cost, Productivity and Efficiency Issues, J. Siebert.

(1) The Economics of Pesticide Use and Regulation, D. Zilberman, A. Schmitz, G. Casterline, et.al.

(1) Registration of Pesticides to Produce Food, S. Lynch and F. Kuchler.

(1) Executive Summary, Economic Impact of the Endangered Species Act on California Agriculture, J. Siebert and D. Zilberman.

(3) Lecture notes/Class handouts.

10/20: Food Safety: Policy (Part I)

(1) New Standards for Food Pesticide Levels, C. Osteen and E. Mintzer.

(2) Food Quality Protection, responses from the EPA/USDA to Vice President Gore.

(3) Lecture notes/Class handouts.

10/22: Food Safety: Management of Microbial Risk (Part II)

(1) Chemical Inputs and Food Safety, S. Lynch and F. Kuchler.

(1) Food Sector Regulation: Organic Labeling, E. Frazao and J. Anton.

(1) Food Sector Regulation: Nutrition Labeling, E. Frazao.

(1) Food Safety: Microbial Risks and Cost, S. Marks and T. Roberts.

(1) Pesticide Use and Fresh Produce Grades, N. Powers and R. Heifner.

(1) Is Organic Better?, L. Shapiro.

(1) Pesticides and Kids' Risks, M. Hager, K. Springen, and T. Hayden.

(1) Opportunities to Market Food Safety, J. Caswell, T. Roberts, & C.T. Jordan Lin.

(2) Case Study: HAACP

(3) Lecture notes/Class handouts.

10/27: Second Midterm (Review will be held during the discussion section)

10/29: Commodity Futures Markets (Part I)

(1) Fundamentals of Futures Trading and Hedging, The National Council of Farmer Cooperatives.

(3) Lecture notes/Class handouts.

(4)

11/03: Commodity Futures Markets (Part II)

(2) Case Study: Hedging?

(3) Lecture notes/Class handouts.

11/05: U.S. Marketing Policy/Marketing Orders

(1) Marketing Agreements and Orders, USDA, Ag Marketing Service, Program Aid #1095.

(1) Research and Marketing Issues Facing Commodity Promotion Programs, H. Kinnucan, O. Forker, J. Nichols, R. Ward.

(1) Marketing Orders, W. Armbruster, P. Crist, and E. Jesse.

(1) Marketing Order Policy Issues, J. Siebert.

(1) Orange Prorate Lifted by USDA, S. Turner.

(1) Proate Regulations in U.S. Citrus Industry, B. Buxton.

(1) Generic Commodity Advertising and Promotion, N. Powers, R. Helfner, and J. Blaylock.

(3) Lecture notes/Class handouts.

11/10: Marketing Orders - Case Study

(2) Walnut Case Study

(3) Lecture notes/Class handouts.

11/12: Cooperatives

(1) What You Should Know About Farmer Cooperatives, National Council of Farmer Cooperatives.

(1) A Cooperative Perspective, H. Cleberg.

(1) Cooperatives and Group Action, M. Cook.

(3) Lecture notes/Class handouts.

11/17: Cooperatives in Action -- Case Study on Marketing

(2) Case Study: Sunkist

(3) Lecture notes/Class handouts.

11/19: Cooperatives in Action -- Case Study on Bargaining

(2) Case Study: California Canning Peach Association

(3) Lecture notes/Class handouts.

11/24: Case Study -- A Contrast to Traditional Programs

(2) Case Study: The Wine Industry

(3) Lecture notes/Class handouts.

12/02: Case Study -- Policy and the Environment

(2) Case Study: The Rice Industry

(3) Lecture notes/Class handouts.

12/04: Review

12/11: Final Examination